Letter Drawing Practice #1: Draw Block Letters Using Negative Space The pens I'm using in the video: Sakura Gelly Roll (translucent pen body and gel ink) and a Stabilo Worker (orange pen body). The overall effect of this approach, concludes Nina, aims to communicate a “representation of each creator’s inspiration, yet also a celebration of Black-British diasporic culture”.A letterform is a type of glyph, which is a specific, concrete way of writing an abstract character or grapheme. To match the image, the fluid form of the letter “M” features an exaggerated curve to evoke the sense of sudden motion. On the pin designed for the letter “M”, an image of an athletically-clad sprinting limb is repeated several times to create a dynamic spiral. For example, Elle Linton, a health and fitness blogger chose the word “movement”. Some of the images were kept as the original, while others were interpreted through collage to enhance their meaning. The challenge here was to create a series of letters that would collectively communicate the message of the project whilst also giving each letter a unique identity.Įvery letter responds to the colour palette and mood of the imagery provided by the contributors, whilst subtly taking on characteristics of the word they chose to discuss. With each personal story and creative insight adding multiple layers of meaning to the project, The Elephant Room’s head of design Khutina Griffiths, “knew immediately that she wanted to create a bespoke font for the Black-Z”, says Nina. In the accompanying video accessed via the Black to Z pinboard, Karen pays homage to her Nigerian grandmother, explaining how the last gift she gave Karen before she died has provided continual visual inspiration for Oré Mi’s branding. For example, Karen Olla, founder of bespoke candle company Oré Mi chose the word “Generations”. Keen to highlight the “personal” aspect of the alphabet, The Elephant Room’s creative director Nina Taylor points out how each contribution to the project was influenced by the “culture, childhood, family, experiences, people and places” held dear by each participant. Belinda explains that Black to Z felt like the “natural next step” to further the initiative. Ten of the businesses represented in the Black to Z took part in the Black Gold Accelerator project, a recent open call held by Pinterest to discover and nurture Black business on the platform. “As an inclusive platform, we have an opportunity and responsibility to increase representation, in the products we build, how we support our creators and the brands we work with,” says Pinterest UK’s marketing manager, Belinda Boakye. And, to complement the diverse range of ideas on display, Pinterest turned to The Elephant Room to create a bespoke typeface for the project. Each participant was asked to discuss a creative influence beginning with a letter of the alphabet (kudos to Abi Shokeye for coming up with the word “Xenacious” for the letter X). Created in collaboration with cultural curator Irene Agbontaen, the new project showcases the work of 26 “game-changing” Black businesses and creators, sharing insights on what gets them creatively inspired. Beginning with the words Addis Ababa, Belief and Creator, it is immediately apparent that Pinterest UK’s new Black to Z alphabet is not your average ABC.
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